If you offer email subscription via Feedburner, you probably noticed that you have the option to be notified whenever someone unsubscribes from your blog. I have this featured enabled, and on Daily Blog Tips around 3 people unsubscribe every week (luckily more than that subscribe, so the net result is positive). Now the question that arises is: is there something we can do about it?
If you offer email subscription via Feedburner, you probably noticed that you have the option to be notified whenever someone unsubscribes from your blog. I have this featured enabled, and on Daily Blog Tips around 3 people unsubscribe every week (luckily more than that subscribe, so the net result is positive).
Now the question that arises is: is there something we can do about it? Yes and no.
Most bloggers would like to recover those people that unsubscribe somehow. It would be cool after all if we could convince they to rethink and subscribe again, right? Unfortunately I really don’t think this is possible. We need to accept that our content or posting frequency will not satisfy all the potential readers out there. Having people unsubscribing from your feed is as natural as having them to subscribe, you just need to make sure that the latter happens more frequently than the former.
What about asking those people why they unsubscribed so that you can gain some valuable information about the reasons behind their decision? One year ago I thought that this could be a good idea, and I started emailing people that unsubscribed to the blog asking a feedback. None of them ever replied, and after a while I realized that it was really impolite from my side to send yet another email to someone that just stated that he didn’t want to receive emails from my blog.
So is there anything left for us to do on those occasions? Yes, you can analyze the unsubscription pattern and try to match it with specific events on your blog. For example, suppose every week you have 2 or 3 unsubscriptions, and then on specific day 10 people unsubscribe. Something is wrong there, so you need to analyze what kind of post went out that motivated all those folks to unsubscribe.
As long as the number of unsubscriptions is low and stable over the time, there is nothing to worry out. Just keep an eye out for days or weeks when it goes high, and try to understand what triggered the effect.
Copyright by Daily Blog Tips.
What to Do When People Unsubscribe?
Original Post:
What to Do When People Unsubscribe?
Source: Videos Tutoriales | 
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26/11/2008 07:48 
Videostutoriales 
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